Do Brand Guidelines and How to Use Them?

Branding your business is often one of the first steps you take when you start out. You have made the logo, choose the Digital Marketing Company Stafford color of the brand and create a common look and feel for your company - you create an identity for it. But over time, these brand elements can be diluted and forgotten, leading to a reduction in brand effect. This is where the brand guidelines come.

Why brand terms

Before we look at the brand guidelines, let's take a quick reminder of why the brand things. There are many reasons but here are a few that are relevant to most companies.

For starters, a clear brand helps create a stronger bond with customers. They recognize your product, website, advertising and other assets for your brand. It also allows employees to become advocates, has some clearly to promote to people.

Branding helps you stand out from your competition and make it clear not only what you do, but what you are about. Plus, there is the psychology of color helps to make connections with the right customers through the right use of color in your branding.

What brand guidelines?

brand guidelines merely list the things that you use in your brand that helps you to be consistent in all material that you create. Of social media posts on online advertising or even flyers, this brand guidelines will help you be consistent and make it easier to choose what to use in every asset that you create. Some elements within the brand guidelines will include:

brand color and font

Logo and tagline logo

graphic assets such as photos or illustrations

asset Video

Brand tonality and grammar

What not to do with the brand

You may have mood boards to use as inspiration for all of this and that you can refer back when not sure about something.

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Once you have collected the information, then you can make a brand guideline document. It can be plain and simple or quite colorful, depending on your preference. But it must be a PDF that can easily be printed and viewed and given to anyone who works for or with the brand.

How to use the brand guidelines

Once you have collected your brand guidelines, the question is then how you use it and who received it?

For starters, if you are working with a marketing agency, you will want to supply them with brand guidelines. This makes it easier for them to ensure everything they created for the brands you follow these guidelines and relationships with other content that is created.

Also, if you use a graphic or web designer to make things for your company, then the brand guidelines will let them know everything from what font to use in the body text with the appropriate logo on the homepage. It is very important to achieve consistency that really make the brand stand out.

If you bring new employees Digital Marketing Agencies in Stafford to create content or assets in the business, it is very important guidelines. He teaches them how the brand should look or sound and an easy reference tool because they know your company.