How to Use Pinterest for Business

If you run a business, you may already be using the largest social media platforms, such as Twitter, Facebook, Digital Marketing Company Newcastle. But what about Pinterest? Can the business benefits of having a presence on this platform?

In our opinion, it was worth the time investment to Pinterest. In 2019, Pinterest has more than 300 million monthly active users - the large number of people you can reach.

Pinterest, if you've never used before, is a bit like a giant pinboard. You can collect inspirational content or useful, 'pinning' them to the board (usually organized by subject). This makes a very visual platform, and it is quite unique because the content lasts for a long time: a pin that you upload more likely to be found years later by a potential customer of a Tweet will, for example.

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Here are some tips for using Pinterest wisely:

Claim Your Website

Once you are registered, you can claim a site like yours. You can do this by following the instructions on the platform itself - it is a simple process. This will allow the people, when they click on your profile, to see the link to your site.

Plan and Prepare

It is a good idea to have a think about the board you want to make. People are more inclined are on Pinterest at different times of the day (depending on the country you are from), so consider pinning the busiest time. Consider seasonal events, too - people are more likely looking for a pin of Christmas in December, so there is no point embedding inspiration festive in July.

Get the Right Format

Images are very important in Pinterest. It is important to have a beautiful, clear images and sharp title that promises compelling content for people who click on the image. Here is a quick guide to the size of the picture Pin:

Pin in Feed: 238 Pixels x Custom Length

Expanded Pins: 735 Pixels x Custom Length

Cover Image for Boards: 217 x 147 Pixels

Getting creative

If you run, say, jewelry boutique selling, you can probably think of dozens of pins that you can create to showcase your product. You can create a board called 'Stacking Rings Inspo' and include your own ring right on top of the board.

If you run a company that provides proof-reader and editor for the script, but you may not know where to start. In this case, you can write Digital Marketing Company in Newcastle and pin content that will appeal to your target audience (in this case, the author) - writing and editing tips, for example. It provides potential customers with valuable content, and make your services visible to them, too.

It is important to pin content by other users, too - as long as it is relevant and fits with your board pinning.