What Marketing and How Can You Use It in Your Business

There is no shortage of ways to market an online business but one that continues to grow in importance is the use of marketing. Visit any social media feed and there is a good chance you'll see it in Digital Marketing Company Sheffield action in fashion, health or beauty products between updates from friends and family. But what happens and how you can use them in your business?

What marketing?

Marketing is a partnership with the creators or to get engagement and conversation around a product or service brand. Although it sounds simple, it can be very complex and there are many instances where it does not work.

There are also many instances where it is. For example, Daniel Wellington watches brands see the most mentioned by in Instagram last year and saw more than 20,000 mentions more than 7,000 . This comes from a brand that solely use Instagram for marketing - and use it well.

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How does it work?

Using the brand Daniel Wellington as an example, the company was founded in 2011 with only £ 15,000 so no big budget for marketing. Instead, founder turned into to spread the word of his brand. He sent a wristwatch or a discount code for free to with audiences between 2,000 and 10,000. Then he the content they created and used alone custom hashtag to have a stream of user generated content on a daily basis. hashtag which now has more than 2 million posts associated with it.

This example shows a shift away from big name celebrities and TV commercials on a smaller scale. By working with who have a smaller audience but more involved with them, brands can see a greater return on investment. Not only that but young viewers ignore TV ads but see more authentic than an actor, musician or athlete paid to advertise something.

How to use it for your business

The key to using marketing for your business is finding the right to work with. There is a big influence out there with audiences in their millions, but the costs involved with working with them is too big and out of budget for many companies.

However, many other is a more realistic prospect. They have a smaller audience but equally special on Instagram, Facebook, blogs and even in places like Twitter or Pinterest. And to build relationships with they can regularly post about a product or service to the audience engaged and interested in them.

Then create a clear strategy. What product or service do you want them to promote suitable for the audience? How will you Digital Marketing Agency in Sheffield measure the success of the campaign? By having a clear picture of what you want to get out of it, you can then approach the in the hope of a clearer and easier for them to see if they can provide.