Why you should avoid spam Local SEO tactics?

There are many business owners out there who are eager to take advantage of the shortcut to see blossom their online presence. And they are often willing to take this step at the risk of losing the value of their own web sites. Although the majority of the business professional SEO agency recommends to avoid local Digital Marketing Company in Southampton tactics spam, certain companies will ignore this advice. And the results can be very devaluating for them. That is why we will use this article to explore the reasons why your business should avoid spam local SEO tactics.

SEO spam tactic negative impact that may have

Time to audit local SEO tactics idea spam

Let us help Analyze the risks of spam SEO tactics

Do you run a business or area of ​​location-based services, the purpose of gaining visibility for your website can be daunting. Service area businesses may be more challenging because most do not have a physical presence in their area of ​​service. And so, many businesses will be looking to invest in local SEO tactics that will give them the opportunity to grow their online presence. However, some would be far less patient, look for shortcuts and hacks to help them win over competitors. And there will always be those who will be more than happy to accommodate those needs.

Of course there are less reputable digital agency and freelancer who would be more than willing to help with the black hat SEO. On the other hand, most of them will not be inclined to warn you about the risk of turning to SEO scams. Fortunately, we are not of the same mind set. Our team understand and have seen many times how painful local SEO tactics can spam. Over-optimizing your website, stuffing your content with keywords, misleading customers - any of which could damage the reputation of a business.

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6 Local SEO spam tactic to avoid and why

When it comes to ranking as location-based business, Google has a tendency to reward companies that offer value to the customer. Either through content or products / services that the company provides, it is important for it to be relevant to their et. And when the search engine algorithms will recognize it as the presence of a well-earned. Then again, there is always a wrong turn requires that businesses can take to draw the crowds to the website. So, let's see if we can help you avoid the most common local SEO black hat approach by explaining them.

1. Using a city or zip code to things footer with keywords

It is a common practice used for a long time because SEO believe that having a rich presence of keywords in the footer will help a website rank higher on SERPs. And this is that it brings positive results in the past. But as usual, Google finally figured out a game plan and come up with an algorithm update to neutralize it. Today, websites that try to kind of manipulation through footer they have very little to gain and much to lose.

Google has been specifically stated in the Quality Manual that contains web pages with irrelevant keywords in an attempt to manipulate a site's ranking "results in a negative user experience, and can harm your site's ranking."

What are alternatives to this plan?

If you are a location-based business, you will want to show a different location that you serve. By creating a custom section on the homepage or a separate page listing these locations, you can get the point Digital Marketing Agencies in Southampton across. And you can do so without incurring the wrath of Google or risking stuffing your footer. If you want to improve this approach even further, to convert a list of locations into a link that leads to separate pages with unique content, optimized for each location.

2. Prepare page to a location where you do not have a physical presence

People who work from home

Creating a profile to locations that are not physically active can cause more harm than good.